AMERICAN COOL is a homage to a group of artists who lived an unique moment, a genuine phase of history which will never be repeated, an era of changes and movements which made of New York a sacred place with a different and modern vision that impacted in all global changes which appeared aftermath. The city of New York during the 80 ́s and 90 ́s was a creative incubator, a city where artist knew and admire each other and where they wanted to stand above the crowd in a period of constant creation in all senses.
During these years Street Art, Neo-Pop or the so called “Pictures Generation” movements flourished. Artists merge with fashion, advertisement, cinema and music. Underground culture electronic music and hip hop emerge. Sexual liberation and AIDS arises and cocaine booms. Those are times of wealth which speed up the modernization that the world cried out. Great political changes that become historical milestones like the Fall of Berlin Wall, the end of some socialist regimes and dictatorships in exchange of neolibertarian and democratic systems. Extraordinary scientific discoveries in the area of telecommunication are developed. The digital world comes up and due to computers new artistic movements spring up reflecting theses changes in the artists’s works. New exhibition spaces in major European and North American cities pop up and resulting in a successful creative period which results in a high sales and a strong demand from these artists.
During the 80's and 90's there is a big development of a high number of collections and art foundations that lead to one of the most succesful and accelerated periods of the art market. The exhibition AMERICAN COOL gathers works from thoses artists that were the idols of that era like Julian Schnabel, Keith Haring, Andy Warhol, Donald Sultan, John Baldessari, Ross Bleckner, Cindy Sherman, Robert Mappelthorpe and David Salle.